CompTIA AI for Marketing Essentials

Hours: 8 / Access Length: 12 Months / Delivery: Online, Self-Paced
Online Hours: 8
Retail Price: $179.00

Course Overview:

CompTIA AI for Marketing Essentials gives you hands-on practice using generative AI tools to accelerate real marketing work. You’ll learn how to research audiences, plan campaigns, generate written and visual content, optimize SEO, personalize customer experiences, and automate workflows. Strengthen your marketing impact through scenario-based training and earn a CompTIA CompCert to validate your skills and demonstrate your expertise.

Students will:

• Write prompts that include clear purpose, context, personas, and constraints.
• Write concise, focused prompts for maximum clarity.
• Ask AI tools to iterate on their responses when initial outputs are not satisfactory.
• Use prompt chaining and continuous conversations to build on outputs and maintain continuity.
• Understand the risks and sources of inaccurate responses from AI tools.
• Use simple verification strategies to ensure responses are accurate.
• Identify when inputting information into AI is risky (e.g. sensitive data proprietary information).
• Understand your company or institution's AI usage policies.

Course Outline:

Lesson 1: Course Introduction

This lesson orients you to the learning path ahead and explains how the CompCert assessment proves your skills to employers. You will also set personal learning targets and complete the pre-assessment that tailors the rest of your experience.

Lesson 2: Market and Audience Insight Foundations

Great campaigns rest on solid research rather than guesswork. In this module you will learn to merge competitor reports, customer feedback, and industry data into clear market insights, refine audience segments and ICPs, and surface high-value keywords and topic clusters. By grounding all later content in evidence, you will position your brand where customers are already searching and minimize wasted spend.

Lesson 3: Content Ideation and Copywriting

Creative ideas matter, but they must be backed by data and delivered at speed. This module guides you from brainstorming campaign concepts and identifying whitespace to building content calendars and drafting on-brand copy. You will also learn to repurpose long-form assets into multiple formats while keeping voice consistent.

Lesson 4: Visual Media and Personalization

Engaging visuals and tailored experiences capture audience attention. In this module you will learn how to generate branded images, videos, and audio with AI tools and then plan data-driven personalization that maps content blocks to audience segments for scalable relevance.

Lesson 5: Campaigns and Analytics

Automation succeeds when guided by clear strategy and meaningful insights. In this module you will learn how to design multi-step nurture workflows with AI guidance and turn raw marketing data into dashboards and executive summaries that support fast decisions.

Lesson 6: Discoverability and Engagement

Great content must be found and shared across channels. In this module you will learn how to apply AI tools to optimize pages for search, repurpose multimedia for social platforms, and schedule posts that sustain engagement.

Lesson 7: Optimizing and Governing AI Usage

Scaling AI in marketing requires efficient workflows and clear governance. In this module you will learn how to create prompt libraries and continuous projects for consistent output and apply checklists for citation, fact-checking, and privacy to safeguard brand reputation.

All necessary course materials are included.

System Requirements:

Internet Connectivity Requirements:

• Cable, Fiber, DSL, or LEO Satellite (i.e. Starlink) internet with speeds of at least 10mb/sec download and 5mb/sec upload are recommended for the best experience.

NOTE: While cellular hotspots may allow access to our courses, users may experience connectivity issues by trying to access our learning management system.  This is due to the potential high download and upload latency of cellular connections.   Therefore, it is not recommended that students use a cellular hotspot as their primary way of accessing their courses.

Hardware Requirements:

• CPU: 1 GHz or higher
• RAM: 4 GB or higher
• Resolution: 1280 x 720 or higher.  1920x1080 resolution is recommended for the best experience.
• Speakers / Headphones
• Microphone for Webinar or Live Online sessions.

Operating System Requirements:

• Windows 7 or higher.
• Mac OSX 10 or higher.
• Latest Chrome OS
• Latest Linux Distributions
  

NOTE: While we understand that our courses can be viewed on Android and iPhone devices, we do not recommend the use of these devices for our courses. The size of these devices do not provide a good learning environment for students taking online or live online based courses.

Web Browser Requirements:

• Latest Google Chrome is recommended for the best experience.
• Latest Mozilla FireFox
• Latest Microsoft Edge
• Latest Apple Safari

Basic Software Requirements (These are recommendations of software to use):

• Office suite software (Microsoft Office, OpenOffice, or LibreOffice)
• PDF reader program (Adobe Reader, FoxIt)
• Courses may require other software that is described in the above course outline.